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Business Studies: Marketing
Building M, Room M110
E-mail: bhcBusinessStudies@dcccd.edu
972-860-4160

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The Marketing Careers Program focuses on marketing core courses in both Business Marketing and Fashion Marketing degree areas. Integrated into the degrees are business and management support courses.

Business Marketing


Course Descriptions

BMGT 1302 Principles of Retailing (3)
(Former course prefix/number MRKT 1370)
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. (3 Lec.)

BMGT 1333 Principles of Selling (3)
(Former course prefix/number MRKT 2373)
Introduction to the selling process and its application to all forms of sales. Identification of the elements of the communication process between buyers and sellers in business and examination of the legal regulations and ethical issues of business which effect salespeople. (3 Lec.)

BMGT 1349 Advertising and Sales Promotion (3)
(Former course prefix/number MRKT 2374)
Introduction to the advertising principles, practices, and multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)

BMGT 1371 Customer Service (3)
(Former course prefix/number MRKT 2382)
Introduction to the basic tenets of quality customer service and its role in marketing; focus on the development of a customer service culture, understanding of customers' needs and expectations, the necessity of a customer service information system and the creation of customer service strategies. (3 Lec.)

MRKG 1311 Principles of Marketing (3)
(Former course prefix/number MRKT 2370)
Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)

MRKG 1366 Practicum - Business Marketing and Marketing Management (3)
Suggested Prerequisite: Completion of two courses in Business Marketing or demonstrate competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student's general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

MRKG 1381 Cooperative Education - Business Marketing and Marketing Management (3)
Suggested Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

MRKG 2366 Practicum - Business Marketing and Marketing Management (3)
Suggested Prerequisite: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student's general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

MRKG 2381 Cooperative Education - Business Marketing and Marketing Management (3)
Suggested Prerequisite: Previous credit in MRKG 1381, or completion of two courses in Business Marketing or demonstrated competence approved by the instructor. Career related activities encountered in the students area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

Fashion Marketing


Course Descriptions

FSHD 1233 Fashion Study Tour (2)
A course which combines the study of fashion with travel. Exploration of fashion, art, architecture, textiles, costume, business, and cultural activities in major art and fashion cities. Examinations of the most current work in the industry from a global perspective. (2 Lec.)

FSHD 1302 Introduction to Fashion (3)
(Former course prefix/number MRKT 2380)
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities. (3 Lec.)

FSHD 1308 Fashion Trends (3)
(Former course prefix/number MRKT 2381)
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to the fashion trends. (3 Lec.)

FSHD 1318 Apparel Computer Systems (3)
(Former course prefix/number MRKT 2372)
An introduction to apparel computer systems used in wholesale and retail fashion businesses. Applications demonstrated include computer-aided garment and textile design, fashion illustration, pattern-making, pattern grading, pattern making, newsletter, brochures, advertisements, and catalogs. (2 Lec., 2 Lab)

FSHD 2310 Fabric Design (3)
Fundamentals of fabric design. Instruction in silk screen, batik, tie-dye, painting, resist dye, block print, stenciling, and weaving. Skill development in fabric design and production suitable for fashion apparel. (2 Lec., 2 Lab)

FSHN 1191 Special Topics in Apparel and Accessories Marketing Operations, General (1)
(Former course prefix/number MRKT 2170)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (1 Lec.)

FSHN 1212 Apparel and Accessories Marketing Operations (2)
An overview of fashion trends and concepts, history, economic influences, trade vocabulary, retailing, marketing, textiles, merchandise display, and visual concepts. Topics include developing a marketing plan for apparel and accessory products and examination of job opportunities available in apparel and accessories marketing. (2Lec.)

FSHN 1291 Special Topics in Apparel and Accessories Marketing Operations, General (2)
(Former course prefix/number MRKT 2270)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (2 Lec.)

FSHN 1301 Textiles (3)
(Former course prefix/number DESI 1370)
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a wide variety of fabrics. Applications of textiles used in the apparel industry. (2 Lec., 2 Lab)

FSHN 1342 Visual Merchandising (3)
(Former course prefix/number MRKT 2376)
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation. (2 Lec., 2 Lab)

FSHN 1366 Practicum - Fashion Merchandising (3)
Suggested Prerequisite: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the
student's general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

FSHN 1382 Cooperative Education - Fashion Merchandising (3)
(Former course prefix/number MRKT 7371)
Suggested Prerequisite: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

FSHN 2366 Practicum - Fashion Merchandising (3)
Suggested Prerequisite: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor. Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the studentÕs general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. (1 Lec., 15 Ext.)

FSHN 2303 Fashion Buying (3)
(Former course prefix/number MRKT 2377)
Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise and media resources. (3 Lec.)

FSHN 2382 Cooperative Education - Fashion Merchandising (3)
(Former course prefix/number MRKT 7372
Suggested Prerequisite: Completion of two courses in Fashion Marketing or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1Lec., 15 Ext.)

Business Support Courses


Course Descriptions

BUSI 1301 Introduction to Business (3)
(This is a common course number. Former course prefix/number BUS 105) This course provides an introduction to business operations. Topics include: the business system, legal forms of business, organization and management, business functions (production, marketing, finance, risk management, information systems, accounting) and the environments affecting business (the economy, labor, government regulation, social responsibility, law, international business, and technology). (3 Lec.)
(Coordinating Board Academic Approval Number 5201015125)

BUSI 1307 Personal Finance (3)
(This is a common course number. Former course prefix/number BUS 143) Personal finance issues are explored. Topics include financial planning, insurance, budgeting, credit use, home ownership, savings, investment, and tax problems. (3 Lec.) (Coordinating Board Academic Approval Number 190401515125) BUSI 2301 Business Law (3) (This is a common course number. Former course prefix/number BUS 234) This course presents the legal principles affecting business decisions. The law of contracts, agency, sales, negotiable instruments, and secured transactions are specifically covered. (3 Lec.)
(Coordinating Board Academic Approval Number 2201015125)

BUSI 2301 Business Law (3)
(This is a common course number. Former course prefix/number BUS 234)
This course presents the legal principles affecting business decisions. The law of contracts, agency, sales,
negotiable instruments, and secured transactions are specifically covered. (3 Lec.)
(Coordinating Board Academic Approval Number 2201015125)

IBUS 1305 Introduction to International Business and Trade (3)
(Former course prefix/number IBTR 2370)
The techniques for entering the international marketplace. Emphasis on the impact and dynamics of sociocultural, demographic, economic, technological, and political-legal factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise. (3 Lec.)

IBUS 1354 International Marketing Management (3)
(Former course prefix/number IBTR 2371)
Analysis of international marketing strategies using marketing trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import plan. (3 Lec.)

Management Support Courses


Course Descriptions

BMGT 1191 Special Topics in Business Administration and Management, General (1)
(Former course prefix/number MGMT 2170)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (1 Lec.)

BMGT 1301 Supervision (3)
(Former course prefix/number MGMT 1374)
A study of the role of the supervisor. Managerial functions as applied to leadership, counseling, motivation, and human skills are examined. (3 Lec.)

BMGT 1303 Principles of Management (3)
(Former course prefix/number MGMT 1370)
Concepts, terminology, principles, theory, and issues that are the substance of the practice of management.
(3 Lec.)

BMGT 1313 Principles of purchasing (3)
(Former course prefix/number MGMT 1373)
The purchasing process as it relates to such topics as inventory control, price determination, vendor selection, negotiation techniques, and ethical issues. (3 Lec.)

BMGT 1382 Cooperative Education - Business Administration and Management, General (3)
(Former course prefix/number 7371)
The student should have previous credit in or concurrent enrollment in BMGT 1301 or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 14 Ext.)

BMGT 1383 Cooperative Education - Business Administration and Management, General (3)
(Former course prefix/number MGMT 7372)
The student should have previous credit in or concurrent enrollment in HRPO 2301 or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 14 Ext.)

BMGT 1391 Special Topics in Business Administration and Management, General (3)
(Former course prefix/number MGMT 2372)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. (3 Lec.)

BMGT 2303 Problem Solving and Decision-Making (3)
(Former course prefix/number MGMT 2375)
Decision making and problem solving processes in organizations, utilizing logical and creative problem solving techniques. Application of theory is provided by experiential activities such as small group discussions, case studies, and the use of other managerial decision aids. (3 Lec.)

BMGT 2309 Small Business Management (3)
(Former course prefix/number 1372)
A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues. (3 Lec.)

BMGT 2331 Total Quality Management (3)
(Former course prefix/number 1371)
Quality of productivity in organizations. Includes planning for quality throughout the organization, analysis of costs of quality, and employee empowerment. (3 Lec.)

BMGT 2382 Cooperative Education - Business Administration and Management, General (3)
(Former course prefix/number 8381)
The student should have previous credit in or concurrent enrollment in HRPO 2307 or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 14 Ext.)

BMGT 2383 Cooperative Education - Business Administration and Management, General (3)
(Former course prefix/number 8382)
The student should have previous credit in or concurrent enrollment in BMGT 2303 or demonstrated competence approved by the instructor. Career related activities encountered in the student's area of specialization are offered through a cooperative agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Directly related to a technical discipline, specific learning objectives guide the student through the paid work experience. This course may be repeated if topics and learning outcomes vary. (1 Lec., 14 Ext.)

BUSG 1315 Small Business Operations (3)
(Former course prefix/number MGMT 2371)
A course in the unique aspects of managing a small business. Topics address management functions including how managers plan, exercise leadership, organize, and control the operations. (3 Lec.)

BUSG 1341 Small Business Financing (3)
(Former course prefix/number MGMT 2370)
A study of the financial structure of a small business. Topics address business finance, including where the funds come from and what they are used for; budgeting including planning and preparing, record keeping, taxation, insurance, and banking. (3 Lec.)

HRPO 2301 Human Resources Management (3)
(Former course prefix/number MGMT 2374)
Behavioral and legal approaches to the management of human resources in organizations. (3 Lec.)

HRPO 2307 Organizational Behavior (3)
(Former course prefix/number MGMT 2373)
The analysis and application of organizational theory, group dynamics, motivation theory, leadership concepts, and the integration of interdisciplinary concepts from the behavioral sciences. (3 Lec.)