The Marketing Careers Program focuses on marketing core courses in both Business Marketing and Fashion Marketing degree areas. Integrated into the degrees are business and management support courses.
BMGT 1302 Principles of Retailing (3)
(Former course prefix/number MRKT 1370)
Introduction to the retailing environment and its relationship to consumer
demographics, trends, and traditional/nontraditional retailing markets.
The employment of retailing techniques and the factors that influence
modern retailing. (3 Lec.)
BMGT 1333 Principles of Selling (3)
(Former course prefix/number MRKT 2373)
Introduction to the selling process and its application to all forms
of sales. Identification of the elements of the communication process
between buyers and sellers in business and examination of the legal
regulations and ethical issues of business which effect salespeople.
(3 Lec.)
BMGT 1349 Advertising and Sales Promotion (3)
(Former course prefix/number MRKT 2374)
Introduction to the advertising principles, practices, and multi-media
of persuasive communication including buyer behavior, budgeting, and
regulatory constraints. (3 Lec.)
BMGT 1371 Customer Service (3)
(Former course prefix/number MRKT 2382)
Introduction to the basic tenets of quality customer service and its
role in marketing; focus on the development of a customer service culture,
understanding of customers' needs and expectations, the necessity of
a customer service information system and the creation of customer service
strategies. (3 Lec.)
MRKG 1311 Principles of Marketing (3)
(Former course prefix/number MRKT 2370)
Introduction to basic marketing functions, identification of consumer
and organizational needs, explanation of economic, psychological, sociological,
and global issues, and description and analysis of the importance of
marketing research. (3 Lec.)
MRKG 1366 Practicum - Business Marketing and Marketing Management
(3)
Suggested Prerequisite: Completion of two courses in Business Marketing
or demonstrate competence approved by the instructor. Practical
general training and experiences in the workplace. The college with
the employer develops and documents an individualized plan for the student.
The plan relates the workplace training and experiences to the student's
general and technical course of study. The guided external experiences
may be paid or unpaid. This course may be repeated if topics and learning
outcomes vary. (1 Lec., 15 Ext.)
MRKG 1381 Cooperative Education - Business Marketing and Marketing
Management (3)
Suggested Prerequisite: Completion of two courses in Business Marketing
or demonstrated competence approved by the instructor. Career related
activities encountered in the student's area of specialization are offered
through a cooperative agreement between the college, employer, and student.
Under supervision of the college and the employer, the student combines
classroom learning with work experience. Directly related to a technical
discipline, specific learning objectives guide the student through the
paid work experience. This course may be repeated if topics and learning
outcomes vary. (1 Lec., 15 Ext.)
MRKG 2366 Practicum - Business Marketing and Marketing Management
(3)
Suggested Prerequisite: Completion of two courses in Business Marketing
or demonstrated competence approved by the instructor. Practical
general training and experiences in the workplace. The college with
the employer develops and documents an individualized plan for the student.
The plan relates the workplace training and experiences to the student's
general and technical course of study. The guided external experiences
may be paid or unpaid. This course may be repeated if topics and learning
outcomes vary. (1 Lec., 15 Ext.)
MRKG 2381 Cooperative Education - Business Marketing and Marketing
Management (3)
Suggested Prerequisite: Previous credit in MRKG 1381, or completion
of two courses in Business Marketing or demonstrated competence approved
by the instructor. Career related activities encountered in the
students area of specialization are offered through a cooperative agreement
between the college, employer, and student. Under supervision of the
college and the employer, the student combines classroom learning with
work experience. Directly related to a technical discipline, specific
learning objectives guide the student through the paid work experience.
This course may be repeated if topics and learning outcomes vary. (1
Lec., 15 Ext.)
FSHD 1233 Fashion Study Tour (2)
A course which combines the study of fashion with travel. Exploration
of fashion, art, architecture, textiles, costume, business, and cultural
activities in major art and fashion cities. Examinations of the most
current work in the industry from a global perspective. (2 Lec.)
FSHD 1302 Introduction to Fashion (3)
(Former course prefix/number MRKT 2380)
Survey of the world of fashion businesses. Introduction to the creation
and merchandising of fashion through the study of fashion vocabulary,
the fashion process, fashion publications, and career opportunities.
(3 Lec.)
FSHD 1308 Fashion Trends (3)
(Former course prefix/number MRKT 2381)
A study of the effects of eastern and western cultures on the development
of fashion. Examination of the relationship of social, psychological,
economic, demographic, and lifestyle trends to the fashion trends. (3
Lec.)
FSHD 1318 Apparel Computer Systems (3)
(Former course prefix/number MRKT 2372)
An introduction to apparel computer systems used in wholesale and retail
fashion businesses. Applications demonstrated include computer-aided
garment and textile design, fashion illustration, pattern-making, pattern
grading, pattern making, newsletter, brochures, advertisements, and
catalogs. (2 Lec., 2 Lab)
FSHD 2310 Fabric Design (3)
Fundamentals of fabric design. Instruction in silk screen, batik, tie-dye,
painting, resist dye, block print, stenciling, and weaving. Skill development
in fabric design and production suitable for fashion apparel. (2 Lec.,
2 Lab)
FSHN 1191 Special Topics in Apparel and Accessories Marketing Operations,
General (1)
(Former course prefix/number MRKT 2170)
Topics address recently identified current events, skills, knowledge,
and/or attitudes and behaviors pertinent to the technology or occupation
and relevant to the professional development of the student. (1 Lec.)
FSHN 1212 Apparel and Accessories Marketing Operations (2)
An overview of fashion trends and concepts, history, economic influences,
trade vocabulary, retailing, marketing, textiles, merchandise display,
and visual concepts. Topics include developing a marketing plan for
apparel and accessory products and examination of job opportunities
available in apparel and accessories marketing. (2Lec.)
FSHN 1291 Special Topics in Apparel and Accessories Marketing Operations,
General (2)
(Former course prefix/number MRKT 2270)
Topics address recently identified current events, skills, knowledge,
and/or attitudes and behaviors pertinent to the technology or occupation
and relevant to the professional development of the student. (2 Lec.)
FSHN 1301 Textiles (3)
(Former course prefix/number DESI 1370)
A general study of textiles with emphasis on factors that affect the
hand, appearance, and performance in clothing use. Examination of the
properties of natural and man-made fibers, how yarn is formed, methods
of production, and the properties of a wide variety of fabrics. Applications
of textiles used in the apparel industry. (2 Lec., 2 Lab)
FSHN 1342 Visual Merchandising (3)
(Former course prefix/number MRKT 2376)
Skill development in the creation of showroom or retail store window/interior
displays that sell merchandise. Study of the basic techniques of store
planning, mannequin dressing, alternate form design, and display space
conceptualization and implementation. (2 Lec., 2 Lab)
FSHN 1366 Practicum - Fashion Merchandising (3)
Suggested Prerequisite: Completion of two courses in Fashion Marketing
or demonstrated competence approved by the instructor. Practical
general training and experiences in the workplace. The college with
the employer develops and documents an individualized plan for the student.
The plan relates the workplace training and experiences to the
student's general and technical course of study. The guided external
experiences may be paid or unpaid. This course may be repeated if topics
and learning outcomes vary. (1 Lec., 15 Ext.)
FSHN 1382 Cooperative Education - Fashion Merchandising (3)
(Former course prefix/number MRKT 7371)
Suggested Prerequisite: Completion of two courses in Fashion Marketing
or demonstrated competence approved by the instructor. Career related
activities encountered in the student's area of specialization are offered
through a cooperative agreement between the college, employer, and student.
Under supervision of the college and the employer the student combines
classroom learning with work experience. Directly related to a technical
discipline, specific learning objectives guide the student through the
paid work experience. This course may be repeated if topics and learning
outcomes vary. (1 Lec., 15 Ext.)
FSHN 2366 Practicum - Fashion Merchandising (3)
Suggested Prerequisite: Completion of two courses in Fashion Marketing
or demonstrated competence approved by the instructor. Practical
general training and experiences in the workplace. The college with
the employer develops and documents an individualized plan for the student.
The plan relates the workplace training and experiences to the studentÕs
general and technical course of study. The guided external experiences
may be paid or unpaid. This course may be repeated if topics and learning
outcomes vary. (1 Lec., 15 Ext.)
FSHN 2303 Fashion Buying (3)
(Former course prefix/number MRKT 2377)
Fundamentals of fashion buying with instruction in planning, pricing,
and purchasing retail fashion inventories. Identification of wholesale
merchandise and media resources. (3 Lec.)
FSHN 2382 Cooperative Education - Fashion Merchandising (3)
(Former course prefix/number MRKT 7372
Suggested Prerequisite: Completion of two courses in Fashion Marketing
or demonstrated competence approved by the instructor. Career related
activities encountered in the student's area of specialization are offered
through a cooperative agreement between the college, employer, and student.
Under supervision of the college and the employer, the student combines
classroom learning with work experience. Directly related to a technical
discipline, specific learning objectives guide the student through the
paid work experience. This course may be repeated if topics and learning
outcomes vary. (1Lec., 15 Ext.)
BUSI 1301 Introduction to Business (3)
(This is a common course number. Former course prefix/number BUS 105)
This course provides an introduction to business operations. Topics
include: the business system, legal forms of business, organization
and management, business functions (production, marketing, finance,
risk management, information systems, accounting) and the environments
affecting business (the economy, labor, government regulation, social
responsibility, law, international business, and technology). (3 Lec.)
(Coordinating Board Academic Approval Number 5201015125)
BUSI 1307 Personal Finance (3)
(This is a common course number. Former course prefix/number BUS 143)
Personal finance issues are explored. Topics include financial planning,
insurance, budgeting, credit use, home ownership, savings, investment,
and tax problems. (3 Lec.) (Coordinating Board Academic Approval Number
190401515125) BUSI 2301 Business Law (3) (This is a common course number.
Former course prefix/number BUS 234) This course presents the legal
principles affecting business decisions. The law of contracts, agency,
sales, negotiable instruments, and secured transactions are specifically
covered. (3 Lec.)
(Coordinating Board Academic Approval Number 2201015125)
BUSI 2301 Business Law (3)
(This is a common course number. Former course prefix/number BUS 234)
This course presents the legal principles affecting business decisions.
The law of contracts, agency, sales,
negotiable instruments, and secured transactions are specifically covered.
(3 Lec.)
(Coordinating Board Academic Approval Number 2201015125)
IBUS 1305 Introduction to International Business and Trade (3)
(Former course prefix/number IBTR 2370)
The techniques for entering the international marketplace. Emphasis
on the impact and dynamics of sociocultural, demographic, economic,
technological, and political-legal factors in the foreign trade environment.
Topics include patterns of world trade, internationalization of the
firm, and operating procedures of the multinational enterprise. (3 Lec.)
IBUS 1354 International Marketing Management (3)
(Former course prefix/number IBTR 2371)
Analysis of international marketing strategies using marketing trends,
costs, forecasting, pricing, sourcing, and distribution factors. Development
of an international export/import plan. (3 Lec.)
BMGT 1191 Special Topics in Business Administration and Management,
General (1)
(Former course prefix/number MGMT 2170)
Topics address recently identified current events, skills, knowledge,
and/or attitudes and behaviors pertinent to the technology or occupation
and relevant to the professional development of the student. (1 Lec.)
BMGT 1301 Supervision (3)
(Former course prefix/number MGMT 1374)
A study of the role of the supervisor. Managerial functions as applied
to leadership, counseling, motivation, and human skills are examined.
(3 Lec.)
BMGT 1303 Principles of Management (3)
(Former course prefix/number MGMT 1370)
Concepts, terminology, principles, theory, and issues that are the substance
of the practice of management.
(3 Lec.)
BMGT 1313 Principles of purchasing (3)
(Former course prefix/number MGMT 1373)
The purchasing process as it relates to such topics as inventory control,
price determination, vendor selection, negotiation techniques, and ethical
issues. (3 Lec.)
BMGT 1382 Cooperative Education - Business Administration and Management,
General (3)
(Former course prefix/number 7371)
The student should have previous credit in or concurrent enrollment
in BMGT 1301 or demonstrated competence approved by the instructor.
Career related activities encountered in the student's area of specialization
are offered through a cooperative agreement between the college, employer,
and student. Under supervision of the college and the employer, the
student combines classroom learning with work experience. Directly related
to a technical discipline, specific learning objectives guide the student
through the paid work experience. This course may be repeated if topics
and learning outcomes vary. (1 Lec., 14 Ext.)
BMGT 1383 Cooperative Education - Business Administration and Management,
General (3)
(Former course prefix/number MGMT 7372)
The student should have previous credit in or concurrent enrollment
in HRPO 2301 or demonstrated competence approved by the instructor.
Career related activities encountered in the student's area of specialization
are offered through a cooperative agreement between the college, employer,
and student. Under supervision of the college and the employer, the
student combines classroom learning with work experience. Directly related
to a technical discipline, specific learning objectives guide the student
through the paid work experience. This course may be repeated if topics
and learning outcomes vary. (1 Lec., 14 Ext.)
BMGT 1391 Special Topics in Business Administration and Management,
General (3)
(Former course prefix/number MGMT 2372)
Topics address recently identified current events, skills, knowledge,
and/or attitudes and behaviors pertinent to the technology or occupation
and relevant to the professional development of the student. (3 Lec.)
BMGT 2303 Problem Solving and Decision-Making (3)
(Former course prefix/number MGMT 2375)
Decision making and problem solving processes in organizations, utilizing
logical and creative problem solving techniques. Application of theory
is provided by experiential activities such as small group discussions,
case studies, and the use of other managerial decision aids. (3 Lec.)
BMGT 2309 Small Business Management (3)
(Former course prefix/number 1372)
A course on how to start and operate a small business. Topics include
facts about a small business, essential management skills, how to prepare
a business plan, financial needs, marketing strategies, and legal issues.
(3 Lec.)
BMGT 2331 Total Quality Management (3)
(Former course prefix/number 1371)
Quality of productivity in organizations. Includes planning for quality
throughout the organization, analysis of costs of quality, and employee
empowerment. (3 Lec.)
BMGT 2382 Cooperative Education - Business Administration and Management,
General (3)
(Former course prefix/number 8381)
The student should have previous credit in or concurrent enrollment
in HRPO 2307 or demonstrated competence approved by the instructor.
Career related activities encountered in the student's area of specialization
are offered through a cooperative agreement between the college, employer,
and student. Under supervision of the college and the employer, the
student combines classroom learning with work experience. Directly related
to a technical discipline, specific learning objectives guide the student
through the paid work experience. This course may be repeated if topics
and learning outcomes vary. (1 Lec., 14 Ext.)
BMGT 2383 Cooperative Education - Business Administration and Management,
General (3)
(Former course prefix/number 8382)
The student should have previous credit in or concurrent enrollment
in BMGT 2303 or demonstrated competence approved by the instructor.
Career related activities encountered in the student's area of specialization
are offered through a cooperative agreement between the college, employer,
and student. Under supervision of the college and the employer, the
student combines classroom learning with work experience. Directly related
to a technical discipline, specific learning objectives guide the student
through the paid work experience. This course may be repeated if topics
and learning outcomes vary. (1 Lec., 14 Ext.)
BUSG 1315 Small Business Operations (3)
(Former course prefix/number MGMT 2371)
A course in the unique aspects of managing a small business. Topics
address management functions including how managers plan, exercise leadership,
organize, and control the operations. (3 Lec.)
BUSG 1341 Small Business Financing (3)
(Former course prefix/number MGMT 2370)
A study of the financial structure of a small business. Topics address
business finance, including where the funds come from and what they
are used for; budgeting including planning and preparing, record keeping,
taxation, insurance, and banking. (3 Lec.)
HRPO 2301 Human Resources Management (3)
(Former course prefix/number MGMT 2374)
Behavioral and legal approaches to the management of human resources
in organizations. (3 Lec.)
HRPO 2307 Organizational Behavior (3)
(Former course prefix/number MGMT 2373)
The analysis and application of organizational theory, group dynamics,
motivation theory, leadership concepts, and the integration of interdisciplinary
concepts from the behavioral sciences. (3 Lec.)