Brookhaven College

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Marketing Services

The College Marketing and Creative Services staff is here to coordinate, develop and design print and web-based marketing materials from conceptualization to delivery.

Our design and content teams work directly with on-campus clients to identify marketing objectives and provide creative design solutions to fulfill those objectives.

Whether we’re producing a video, creating a website, designing an advertisement layout or selecting a photo, we start with a plan that is in tune with the communications and marketing strategy of the planning unit and the college as a whole.

We are never just working on one project. We are always working on multiple jobs, and this allows us to take a broad view of individual projects for departments and see opportunities to integrate marketing into larger efforts that may be available.

What we do

  • Advertising — print and environmental
  • Brochures
  • Copywriting/editing
  • Design
  • Direct mail or postcards
  • Digital signage
  • Emergency/Crisis Communication
  • Identity design/Branding
  • Marquees
  • News releases
  • Photography
  • Posters, fliers and banners
  • Promotional Items
  • Social Media
  • Web content
  • Web forms and applications
  • Web graphics
  • Video

Communication Channels

Internal

  • Bulletin boards
  • Digital Signage
  • Courtyard Chatter Newsletter
  • Website
  • MyPortal

External

  • Social Media
  • Advertising
  • News Releases (there is not a guarantee of publication, and news outlets usually need items at least two weeks before the event)
  • Website
  • Marquees
  • Video
  • Fliers/Posters
  • Promotional Items


NOTE: Requests that affect the budget in purchasing advertising or print and promotional pieces should be discussed with the director before any request for services is made.

The CMCS budget has to support the entire college’s marketing and advertising needs, so choices have to be made. Planning is key to making the best choices and using the best options available to reach your advertising goals.